Hello Kitty is a character created in 1974 by Ikuko Shimizu in Japan for the company Sanrio, it was copyrighted in 1976, and Sega bought the franchise in 2006. Hello Kitty is a white cat able to speak. She goes to school and has many friends. She is keen on cooking, and has a crush on Tippy, a boy who is in her classroom.
At the beginning, Hello Kitty was a mere character, and a cartoon broadcast in 16 episodes in Japan, but turned into a very popular trend phenomena all over the world and now so many products bears the brand of Hello Kitty.

The story of Hello Kitty, who is one of the main heroes for children like Kid Paddle, Babar, Asterix or Noddy was even adapted in video games which were sold out, and keep on increasing the popularity of Hello Kitty.
The brand is so famous that it can sell various products such as school supplies, dishes, greeting cards, dolls, stickers or even toasters!
International artists such as Mariah Carey, Cameron Diaz, Heidi Klum, Carmen Electra or Mandy Moore contributed to make the success of Hello Kitty as they appeared on TV or magazines wearing Hello Kitty products.