Pimp My Ride is an American television program produced and aired by MTV, and translated into several languages. It is hosted by the rapper Xzibit and the team of mechanics from West Coast Customs (Season 1 to 5), and Galpin Auto Sports for seasons 5 and 6.

The concept of the show is quite original, Xzibit and his team take the shattered car of a young and make it new from an external and internal aspect.
The aesthetic is the most important part of the renovation of the vehicle, it is about tuning!
But in Pimp My Ride tuning is pushed to its maximum, cars become more space to live than a tool to move with.
We see installation of flat screens or miniature anywhere in the car, even in totally useless places ... Also trunks that become real video game terminal with Xbox 360, PS2 or PS3, or a disco with powerful amplifiers (average 3000 Watts); vehicles are sometimes transformed into a real recording studio or High-tech place.
To make a little competition with Need For Speed, the video game Pimp My Ride is out and is available on PS2, Xbox, PC, PSP, and mobile phone.