"The world of interactive entertainment has changed since E3Expo was created
12 years ago. At that time we were focused on establishing the industry and
securing orders for the holiday season," said Douglas Lowenstein, President of
the ESA, the trade association representing U.S. computer and video game
publishers and the owner of E3Expo. "Over the years, it has become clear that we
need a more intimate program, including higher quality, more personal dialogue
with the worldwide media, developers, retailers and other key industry
audiences."
The new E3Expo will take shape over the next several months. As currently
envisioned, it will still take place in Los Angeles, described by ESA as a
"great and supportive partner helping to build E3." It will focus on press
events and small meetings with media, retail, development, and other key sectors.
While there will be opportunities for game demonstrations, E3Expo 2007 will not
feature the large trade show environment of previous years.
"E3Expo remains an important event for the industry and we want to keep that
sense of excitement and interest, ensuring that the human and financial
resources crucial to its success can be deployed productively to create an
exciting new format to meet the needs of the industry. The new event ensures
that there will be an effective and more efficient way for companies to get
information to media, consumers, and others," said Lowenstein.
Additionally, the evolution of the video game industry into a vibrant and
expanding global market has led to the creation of major events in different
regions, such as the Games Convention in Leipzig, the Tokyo Game Show, and
company-specific events held by Sony, Nintendo, Microsoft, and others around the
world. As a result, Lowenstein said, "It is no longer necessary or efficient to
have a single industry 'mega-show'. By refocusing on a highly-targeted event, we
think we can do a better job serving our members and the industry as a whole,
and our members are energized about creating this new E3."
Additional details about the new E3Expo event will be forthcoming in the next
few months.
From the sound of it, E3 2007 most likely won't be at the L.A. Convention Center
and won't have tons of exhibitors and attendees. And that may not be a bad thing
after all.
Comments (1)
this is so great!!!
Posted by Team Fortress 2 | April 16, 2007 12:56 AM
Posted on April 16, 2007 00:56