The Entertainment Software Association has set its legal dogs upon game blogs including Kotaku and bits bytes pixels & sprites, sending a Cease & Desist nasty letter over a parody ERSB rating t-shirt, "Your Mom Rated E for Everyone."

Naw, here let me find a dictionary for the ESA, I think sympathy is in there. The entertainment industry voice in North America, which protects us from Jack Thompson (or is just an easy target for a lampooning by him), is also do not forget A Big Evil Corporate Voice - their mission, remember, is "dedicated to serving the business and public affairs interests of companies that publish video and computer games". They're not happy that the ESRB rating is being parodied... but wait, parody is an acceptable art form and doesn't constitute copyright infringement! Hurray for those niggling legalities the ESA heads can ignore whilst making eejits out of themselves.

Big blogs like Kotaku can stand up to this sort of a legal challenge, but smaller one-man blogs are not in such a position (such as bits bytes pixels & sprites); strong-arming does, in fact, work when the person you are going after is too weak to defend themselves, no matter how weak your actual legal hand is.