If we sit
back and take stock of what this "next-gen" in gaming has delivered, and will be
delivering, to us I would say that the entire thing is one major cock-up, and
gamers have been fools to be taken in by it.
The Xbox 360, the first herald of this
next-generation of loveliness. What did we get with it? A whole heap or
PR tripe, leading up to a disastrous launch pockmarked by shortages;
alleged price hiking by retailers, via forced selling of expensive bundles to
consumers; and then a first year of operation which basically saw Microsoft and
partner developers sitting on their hands waiting for the launch of the
PlayStation 3 to be, coincidentally, also marked by the launching of big-name
titles for the 360.
Ohh, and one other
thing: All new games now cost about ten or fifteen quid more than they used to,
depending on where you live. Having been around games for such a long time, I
recall when around 30 (before we switched to Euro in these parts, so I'm
calculating a little there) was the norm for a new game; then 50 and now, for
the pleasure of new titles on the Xbox 360, 75, and more such price hikes
expected for the PlayStation 3 games. Allow me to give you another view of 75.
It's 25 short of 100, and we're seeing such price inflation all over the world.
(I could complain that while 1 is worth about $1.25, we get a 1:1 conversion
ratio on these prices, so a $600 console actually costs Europeans $750.) The
next-gen is late, not up to much and expensive.
Over the past year and a half alone we have
witnessed some amazing cock ups where video game hardware launches have been
concerned. You may recall the PlayStation Portable launch, particularly if you
happen to be a European left out of pocket for six months after Sony panicked
and sent all its European units to sit in warehouses in what turned out to be a
soft US
market.
More vividly, perhaps,
folks might recall the launch of the Xbox 360 alluded to above, which saw panic
buying and retailers like BestBuy allegedly hiking prices and profiteering by
forcing consumers to buy expensive bundles instead of just the console and the
game they wanted.
Shortages and
extortionate pricing seems to be the order of the day where modern console
launches are concerned, and for the launch of the PlayStation 3 Sony execs seem
to have studied these debacles carefully and chosen all the worst elements to
emulate in their launching of the "Next-generation"; which won't be starting
until they say so, apparently - November in North America and sometime in the
misty sands of 2007 for Europe (don't tell me you're not expecting further
delays?)
Shortages? Check, as
we've already seen with the pushing back of the European release. Something like
400,000 units for the lucky North Americans, who will actually be getting to
crawl over one another for the console this side of Yule... 400,000 units is about
one for every 1,285 people, I believe. If you ignore the Canadians, or just
divert their shipments, that's one unit for every 750 people... still a lot of
bodies to clamour over to get that special "value" bundle that'll be waiting for
you.
Shortages lead to price hiking even in
the pre-order stages, and considering the PlayStation 3 is expensive to begin
with you can now expect to pay around $2,500 on eBay for a
$100 pre-order slot that's not even a guarantee that you'll get a PS3 on
launch (same, incidentally, as it was with the Xbox 360... a pre-order isn't worth
much more than $100 these days, eh?)
As
much as retailers took a good bit of flak for the dogs dinner they made of the
Xbox 360 launch, will anyone in this room, cynical or not, stand up and tell me
that with a comparatively tiny launch allocation, extremely high demand and
really expensive peripherals and games to tout; we won't be seeing a repeat of
the Xbox 360 "value bundles" come November?
What, at the end of the day, are gamers
scratching one another's eyes out to get at? Fancy graphics, online capabilities
and a game or two that'll still be worth playing in six months time. There are
better things to get excited about in life, I daresay (and the most amusing
thing about it all is that the one console that looks truly innovative, the Wii,
is the cheapest and least sophisticated looking of the lot.) I for one don't
intend to buy into it. Unfortunately for those of you who are intent on wasting
your money, I'm in Europe and so I'm not actually one
less person for you to bid against on that $2,500, non-assured unit, pre-
order.